I have represented the high point of media attention as the Billie Jean King–Bobby Riggs tennis match in 1973, a popular culture event of national proportions that provided the media definition that the women’s movement was most about permitting women entry into the male bastions of the workplace. This is a study of the intersection between mass media and the second wave of the women’s movement, a period I have defined as ranging from 1963, the year of publication of The Feminine Mystique, to 1975, when the initial energy of the movement was over, at least as far as mass media was concerned.
News and World Report Village Voice Television News Archives, Vanderbilt University Women, Men, and Media Washington Post Wall Street Journal
Journal of Communication Journalism and Mass Communications Quarterly Ladies’ Home Journal Museum of Television and Radio, New York National Advertising Review Board National Broadcasting Company National Organization for Women Newsweek Newsday New York Times New York Times Magazine off our backs Printer’s Ink Phyllis Schlafly Report Publisher’s Weekly The Spokeswoman U.S. JC JQ LHJ MTR NARB NBC NOW Nswk Nwsday NYT NYTM oob PrinInk PSR PW Spokes USNWR Voice VTA WMM WP WSJ EvenBull FCC HB JBĪdvertising Age American Broadcasting Company Ain’t I a Woman Broadcasting Betty Friedan Papers, Arthur and Elizabeth Schlesinger Library on the History of Women in America at the Radcliffe Institute for Advanced Study, Cambridge, Massachusetts Boston Globe Big Mama Rag Columbia Broadcasting Company Chicago Tribune Columbia Journalism Review Corporation for Public Broadcasting Christian Science Monitor Critical Studies in Mass Communication New York Daily News Editor and Publisher Esquire Philadelphia Evening Bulletin Federal Communications Commission Harper’s Bazaar Journal of Broadcasting Journal of Broadcasting and Electronic Information and the Success of Liberal Feminism 167 Efforts to Reform the Media: Print 194 Reform Redux: Broadcast 222 Rise of the Opposition 247 Conclusion: A Moment of Triumph 273 Works Cited 287 Index 309īG BMR CBS ChicTrib CJR CPB CSM CSMC DN E&P Esq. The Legacy of The Feminine Mystique 3 Marching for the Media: NOW and Media Activism 29 The Left at Center 48 The Practice of the Craft 77 August 1970 104 Media and Mitigation: Soothing Sexual Angst 123 Gloria Steinem 143 Ms. P96.F46B73 2003 070.4$930542-dc21īritish Library Cataloging-in-Publication Data availableĬontents List of Abbreviations ix Introduction xi 1. Includes bibliographical references and index. Library of Congress Cataloging-in-Publication Data Bradley, Patricia, 1941– Mass media and the shaping of American feminism, 1963–1975 / by Patricia Bradley. The University Press of Mississippi is a member of the Association of American University Presses.Ĭopyright © 2003 by University Press of Mississippi All rights reserved Manufactured in the United States of America University Press of Mississippi / Jackson Mass Media and the Shaping of American Feminism 1963–1975Īmerican Feminism 19 6 3 – 19 7 5 Patricia Bradley